The Farmer is the player's avatar, who represents them when playing FarmVille. The farmer represents the player and the player's choices. The farmer will carry out any actions made by the player and will move to any position the player directs them to.
When a player starts the game, they must select the appearance of their character. The appearance may be changed later in the game by clicking the farmer. Upon opening the appearance interface, the player must select the gender of the farmer (this can be representative of the play in real life or not). Next the player must edit the following features:
- Skin color
- Face shape
- Facial hair (Male farmers only)
- Makeup (Female farmers only)
Most of these features have many options, some with over 10 pages.